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Butterfinger – A short profile
Enjoyed by millions of loyal consumers around the world Butterfinger is a candy bar currently made by Nestlé. As chocolate bars go it is one of the most popular currently available on the market. (Its Facebook page alone has more than 520,000 followers!).
Invented by Drew Seibold of Florence, Wisconsin and originally manufactured by the Curtiss Candy Company in 1923, Butterfinger is a candy bar that consists of a flaky, orangey coloured centre that is similar in taste and texture to peanut brittle and coated in chocolate. Loved for its peanut butter taste it crumbles in your mouth with every bite. As chocolate bars go it is unique in the sense that presently there isn't really anything comparable to it on the market. However that said some believe the current Butterfinger is not the same as the original because when The Curtiss Candy Company was sold to Nabisco in 1981 legend has it that the original recipe was lost soon after, causing Nabisco to hastily create a copy of the original as best they could. Nonetheless Butterfinger remained a popular seller and continued to do so after Nestle acquired the brand in 1990 and still is today.
Butterfingers have a long history of innovative and memorable marketing. A slang reference used to describe the dropping of something, most often of the ball in a sporting context, the brand name was chosen after the Curtiss Candy Company held a public contest to name the chocolate bar. As an early publicity stunt the company employed the innovative marketing ploy of dropping Butterfingers and Baby Ruth candy bars from airplanes in several cities across the United States, which quickly helped to raise its profile and increase its popularity. Between 1990 and 2001 Bart Simpson and other characters from The Simpsons appeared in more than 150 advertisements for the product. his son each time. Each commercial ended with Bart saying the Butterfinger taglines of 'Nobody better lay a finger on my Butterfinger!', "Bite my Butterfinger!", and "Nothin' like a Butterfinger!" and most of these advertisements were released on The Simpsons DVD sets as bonus features along with other commercials.
However by far and away Butterfinger most notorious piece of marketing was the April Fool's Day prank of 2008 when Nestle announced that based on negative consumer feedback of the original product name as being "clumsy" and "awkward" it was changing the name of Butterfingers to 'The Finger'. Complete with a fake Web site promoting the change and a video press release that showed a Nestle U.S.A. spokesperson explaining the decision and revealing footage of the new candy bar in production Nestle even went so far as to enlist the help of 7 Eleven to give away free Butterfinger bars in "The Finger" wrappers to 200,000 people. When the joke was finally revealed, the entire fake website changed into a flash animation redirecting the browser to the Butterfinger Comedy Network.
Available in Australia from specialist stores like Moo-Lolly-Bar, Nestlé also produces Butterfinger Crisp bars, which are a form of chocolate-covered wafer cookie, with a Butterfinger-flavored cream and Butterfinger Minis. In recent years, to appeal to an even wider audience Butterfinger bars have appeared in the United States with both English and Spanish languages on the wrappers.
Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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